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A well-kept car secured on an Imperial Towing carrier deck, the kind of everyday load we run out of Vero Beach

The Car Is Worth Keeping. Treat It That Way.

Imperial runs down from Melbourne, about 33 miles. Ordinary tows for cars people have looked after, handled by operators who load them like it matters.

Indian River County everyday tows

Thirty-Three Miles South, Quoted Honestly.

Car strapped down on an Imperial Towing deck, a routine light-duty load headed to a shop from Vero Beach, Florida

The important disclosure comes first. Imperial’s yard is in Melbourne, roughly 33 miles north of here. There is no Vero Beach depot, no truck parked off SR 60 waiting for your call. Every run into Indian River County starts up there and comes down I-95 or US 1.

What you get in exchange is a window that means something. When a dispatcher tells you forty-five minutes, that is the drive plus the truck’s current job, counted out honestly. We would rather lose a call to somebody promising twenty than win it and leave a person standing in a parking lot wondering. Call (321) 499-4610 and ask. You will get a straight answer about both the time and the price.

Older cars, well kept, and what that changes

Vero Beach has a vehicle population unlike most of the Treasure Coast. A lot of cars here are fifteen or twenty years old and in genuinely good shape, because they have been garaged, serviced on schedule, and driven gently by an owner who never let a small noise become a big one. Low mileage. Clean paint. Original everything.

A car like that still breaks. Rubber and electronics age on a calendar, not an odometer, so what fails is usually a fuel pump, an alternator, a starter, or a cooling hose that has simply gotten old. The difference is the owner’s attitude on the phone. They are not asking whether the car is worth fixing. They are asking whether the tow will hurt it. Fair question, and it deserves a real answer: correct strap points, no chain across a bumper, chocks on the deck, and an unloading surface that will not catch the front lip.

Seasonal cars and the summer sit

The other pattern here is the car that did not move for six months. Somebody leaves in April, comes back in November, and the vehicle in the garage has been marinating in Florida heat the entire time.

What that produces is predictable. A dead battery, first and always. Then fuel that has gone stale enough to keep the engine from catching. Then tires with flat spots. Then brakes rusted to the rotors, which is the one that decides whether this is a jump start or a tow, because a car with seized brakes is not rolling onto anything. Tell dispatch how long it sat and whether the wheels turn at all. That single detail decides which truck leaves the yard, and getting it right the first time saves you an afternoon.

  • Say how long the car has been parked: a week and six months are different jobs.
  • Tell us if the wheels will not turn: seized brakes mean a carrier, not a wheel-lift.
  • Name the road, not the landmark: SR 60, US 1, Indian River Boulevard, or an I-95 exit.
  • Certified, insured operators: badged for Kennedy Space Center and Patrick Space Force Base.
  • A real number before we roll: destination included, nothing recalculated on arrival.

The corridors we come in on

From Melbourne there are two ways down. I-95 to exit 147 is the fast one when the interstate is behaving, and it drops us onto SR 60 right where most of the shops and the commercial strip sit. US 1 is slower but steadier through Wabasso and Gifford, and it is often the better choice at rush hour or when 95 has a wreck sitting on it.

Dispatch picks based on where you actually are. A call from the beach side across the Merrill Barber or the 17th Street bridge routes differently than a call from the west side. Out past I-95 the grove roads stretch long and straight with almost nothing to name, and one stand of citrus reads exactly like the next, so a dropped pin from your phone is worth more than any description you can give us.

When somebody else is meeting the truck

A good share of these calls are not placed by the person standing next to the car. An adult child two states away arranges it. A neighbor with a spare key handles the handoff. A shop calls on a customer’s behalf. We are set up for that, and it works as long as the details are clear from the start.

Give dispatch the name and cell number of whoever will be on scene, the shop the car is going to, and any gate code or access quirk. The operator coordinates with that person directly. Nobody has to ride in the truck, and nobody has to be there at both ends if the shop is expecting the car.

Where else the vehicle might need to go

Sometimes the right shop is not in Vero Beach. Dealer service for certain brands, transmission specialists, and body work all sometimes sit north in Melbourne. That is a normal request and the mileage is inside the quote you hear on the phone, not added at the end.

And sometimes this is not the right service at all. Sitting in a live lane with traffic going by needs the urgent call, so say that first thing. Collisions with debris and a report are their own job. A battery, a flat, or a fuel run is roadside work you often drive away from. Cars that cannot go on a wheel-lift because of the drivetrain or a locked wheel ride flat. The full catalog is on the services page, and what we run in this town is on the Vero Beach service page.

Describe the car and what it did. We will name the truck, the window, and the number on the same call. Reach us at (321) 499-4610 or send your location and an operator starts south.

What Callers Down Here Ask First.

Where does the truck actually come from?
Melbourne. That is about 33 miles up the road, mostly I-95 or US 1 depending on the hour and where in town you are. Figure forty-odd minutes of driving on top of however long the truck ahead of you takes. We say the whole number rather than the pretty half of it.
I take care of this car. Will it come back the way it left?
That is the whole job. Loaded with the right straps at the right points, chocked, and unloaded on a surface that will not scrape a valance. If the car is low, has a soft body kit, or has a wheel that will not turn, tell dispatch and we send equipment that suits it. A well-kept older car is the most common thing on our decks out of Vero Beach.
I am not comfortable riding along. Can somebody meet the truck instead?
Yes. Plenty of our Vero Beach calls are arranged by a son or daughter who lives out of state, or by a neighbor who happens to be home. Give dispatch the name and number of whoever will be at the car and the name of the shop, and the operator works with that person on scene. Nobody needs to ride in the truck if they would rather not.
The car sat all summer while we were up north. Now it will not start.
Very familiar. Months of sitting in Florida heat kills batteries, dries out fuel, flat-spots tires, and lets brakes rust to the rotors. Sometimes it is a jump and you drive off. Sometimes the wheels will not turn and it goes on the deck. Tell us how long it sat and whether it moves at all, and we will bring the right truck the first time.
What does an ordinary tow around Vero Beach run?
It depends on the vehicle and the destination. Ask on the phone and you get a real number before anything leaves the yard. A tow to a shop on SR 60 and a tow up to a Melbourne dealer are not the same job, and you should know which one you agreed to.
Do you know your way around the back roads west of town?
Well enough to get there, and we would rather have you name the road than describe the scenery. West of I-95 the grove roads run long and straight with very little to identify them, and one stretch of citrus looks a lot like the next. A dropped pin or a road name plus the nearest crossing gets a truck to you without a lap around the section.
Are you licensed and insured to be operating down here?
Yes. Imperial has run out of Melbourne for 28 years, insured, with certified operators badged for Kennedy Space Center and Patrick Space Force Base, and we hold the City of Melbourne contract along with police and municipal work. Indian River County is a run we make regularly, not an experiment.
Can you tow the car to a shop in Melbourne rather than one here?
Yes, and people do it when a dealer or a specialist they trust is up that way. Name the shop when you call so the distance is inside the number you hear. Nothing gets recalculated after we unload.

Car Down On SR 60 Or The Beach Side? Ask For The Real Window.

Tell us where the car is, how long it has been sitting, and where it needs to go. You get the truck, the timing, and the price on one call.

See the fleet on real jobs in the photo gallery.