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A car strapped to an Imperial Towing carrier deck, the routine commuter tow run through central Brevard

Commuter Cars Break At The Worst Hour.

Rockledge is a narrow strip between the river and the interstate, and almost everybody here drives out of it to work. When the car quits, it usually quits on the way.

Rockledge everyday tows

Two Miles Wide, And Everybody Is Driving Through.

Car loaded and secured on an Imperial Towing deck, the everyday tow handled on Rockledge, Florida calls

Rockledge has an unusual shape for a city. It is a long, thin band pinned between the Indian River on one side and I-95 on the other, with US-1 threading down the middle. That means almost every trip anyone takes here is either up and down that spine or out to the interstate on one of a handful of connectors, and it means a breakdown lands in one of a very small number of places.

Which, honestly, makes our job easier. When you tell us you are on the Fiske ramp or stopped past the light on Barton, our operator knows the spot before you finish the sentence. Call (321) 499-4610 and you are talking to somebody who drives these roads weekly.

The three places cars die around here

The first is US-1 itself, usually in the stretch where the shoulder narrows and there is not much room between the travel lane and the drop toward the river. A car that quits there is a real hazard, not an inconvenience, and it is the one situation where we want you out of the vehicle rather than sitting in it.

The second is the interstate connectors at Barnes and Fiske. Those ramps are short. There is not much distance between the point where you realize the car is dying and the point where traffic is coming around behind you at speed. Coast as far right as you can while you still have momentum, because a car that stops rolling on a curve is exactly where you do not want it.

The third, and the largest by volume, is a driveway or a parking lot. No drama at all. Somebody goes out at six thirty in the morning, turns the key, gets a click, and now the day has a hole in it. That is the ordinary Rockledge call and we take a lot of them.

What the commute does to a car

Short daily hops between here and the office are hard on batteries in a way long drives are not. The car never runs long enough to fully recharge, the heat cooks the plates, and one morning the battery simply does not have it. Right behind that is the alternator, and the giveaway is always the same story: the battery was replaced recently and the car died anyway.

Then there are the things that only announce themselves in traffic. A cooling system that is marginal survives a moving highway and gives up sitting at a light on US-1 in August. A fuel pump that has been getting weak quits under load on an I-95 on-ramp. Brakes that have been noisy for a month become a grinding metal sound on a morning when you cannot ignore it any longer, and that car should be carried, not driven.

  • On a ramp, get right and get out: passenger side, up the slope, away from the pavement.
  • On US-1, aim for a side street or a lot: the shoulder is thin in places and the traffic is not slow.
  • Tell us if you are on a work clock: sometimes a battery gets you moving and no tow is needed.
  • Certified, insured operators: badged for Patrick Space Force Base and Kennedy Space Center.
  • The number before the truck rolls: nothing added on at the shop.

Driveway pickups and the older streets

A good share of our work here never involves a roadside at all. Somebody calls from inside the house, tells us where the key is and which shop it is going to, and goes back to sorting out a ride. You do not need to stand in the driveway waiting for us. We call when the operator is close and again when the car is delivered.

The one thing worth mentioning is the older streets, especially the ones off Barton Boulevard and the lanes closer to the river. Narrow pavement, no sidewalk, mature oaks hanging low over the road. Our operators pick their approach before they commit a truck to a turn, but if your street is a known tight one, say so on the phone and it saves everybody a three-point turn.

Short run from the yard

Our yard is in Melbourne, which puts Rockledge among the closest cities we serve. A run up I-95 or US-1 is quick in normal conditions. We still give you a window built on where the nearest truck actually is and what the road is doing at that hour, because US-1 backing up through Cocoa is a real thing and pretending otherwise just makes you angry when we are late.

Imperial has been doing this in Brevard for 28 years. We started in a body shop, ran over the road after 9/11, and came back to build this. The same family still runs it, we hold the City of Melbourne contract, and we do police and municipal work across the county. The practical version of all that: the operator in your driveway is our employee in our truck, and the price you heard on the phone is the price on the paperwork.

Picking the shop before we roll

Rockledge sits in the middle of everything, which is a genuine advantage when something breaks. Shops in Rockledge, Cocoa, Viera, and Melbourne are all a short run, so you are not stuck with whoever happens to be nearest. Tell us your shop and we take it there, open or closed. If you do not have one, describe the symptom and we will name a few places that do that kind of work, with no financial interest on our end in where you land.

When it is a different job

Some situations call for another truck. A car sitting in a live lane on US-1 right now is an emergency call and speed beats everything else. After a collision, with debris on the road and a report to file, that is accident and collision towing. A battery, a flat, a fuel run, or keys locked inside is roadside assistance and often ends with you driving off under your own power. Bikes ride chocked and strapped under motorcycle towing. Anything with air brakes or a box on the back is heavy-duty towing. And when a locked wheel or the drivetrain rules out a wheel-lift, that is flatbed towing. Everything we cover in the city is on the Rockledge service page.

Not sure which one fits? Describe the car and what it is doing. We will tell you the truck and the number. Call (321) 499-4610 or send us your location and we head up.

What Rockledge Calls About.

My car quit on the Barnes Boulevard ramp. Is that safe to sit in?
Not really, and those ramps are short enough that traffic comes around the curve with very little warning. If the car still rolls, coast it as far onto the shoulder as you can get. Then get everyone out on the passenger side and stand well back, up the slope and away from the pavement. Call (321) 499-4610 and say you are on the ramp so we treat it accordingly.
It died in the driveway. Do I have to wait outside with it?
No, and you should not stand in the sun for us. Tell us the address, where the key will be, and where the car is going. Neighborhood pickups off Barton Boulevard are a big part of our Rockledge work and most of them go fine with the owner inside. We call when the operator is close and again when the car is delivered.
How fast can you get to Rockledge from Melbourne?
It is a short run up I-95 or US-1, and Rockledge is one of the closest cities to our yard, so we usually get there quickly. You will still get a window based on where the nearest truck actually is at that moment rather than a stock answer. If US-1 is backed up through Cocoa we will tell you that instead of pretending it is not.
My commute car died and I have to be at work. What are my options?
Say that on the phone first. If it is a battery we can often get you running in the driveway or the lot and you drive to work. If it is finished, we can take the car to your shop while you arrange a ride, so the vehicle is already sitting there when the shop opens rather than waiting on you to deal with it after hours.
There is not much shoulder on parts of US-1 here. Where should I stop?
If you have any warning at all, aim for a side street or a business lot rather than the shoulder. Between the river and the highway the usable pavement narrows in places and a car sitting half in the lane is a genuine hazard. If you cannot get off, hazards on, everyone out on the river side, and call so we know you are exposed.
What does an everyday tow in Rockledge cost?
It depends on your vehicle and where it is going. Ask when you call and you get a straight number before the truck leaves the yard. Most Rockledge runs stay close to home, and if yours is going farther you will know that up front rather than reading it off an invoice later.
Can you get a truck down my street? Some of them are tight.
Almost always. The older neighborhoods off Barton and along the river have narrow lanes, no sidewalks, and oaks that hang low over the road, so our operators pick their approach before they turn in. If your street is a known problem, mention it and we will plan for it instead of finding out with a truck already committed.
Do you tow after hours and on weekends here?
Around the clock, every day of the year. Commuter cars break at the beginning and the end of the day far more than in the middle of it, which is exactly when a lot of places stop picking up. A live person answers our phone at any hour.

Key Turns, Nothing Happens. Call Us.

A live operator answers, asks what the car did, and sends the right truck with the price settled first.

See the fleet on real central Brevard jobs in the photo gallery.